These last two weeks, my PR Publications class has continued to expand the knowledge of tools we can use to create various publications.
Last week, we completed an assignment that focused not only on good design, but on speed. We only had two class periods to create four social media graphics for any company of our choosing. The graphics were supposed to be advertising a Halloween themed event.
We were introduced to Adobe Spark, a design program which is free and available online for anyone to use. The program was fairly easy to learn how to use. It’s interface is not that much different from the interface of Canva, an online design program which I’ve used before to make simple publications such as business cards.
I chose to create four graphics designed for a Halloween-themed adoption special, organized by the Humane Society. The most difficult part of this assignment was including valuable information within the graphic, while at the same time keeping the design clean and appropriate for social media.
Admittedly, it was also very difficult to think of four fresh concepts to use for the social media graphics. The Halloween theme helped a lot!
After creating these graphics, we are now returning back to more complex design with our Newsletter project. For this project, we will be utilizing both Adobe Photoshop as well as InDesign to create a three-paged newsletter for a Fortune 500 company.
The most difficult part of this assignment so far is creating a template with an aesthetically appealing, on-brand header which is not too expensive to print and still functions as a newsletter. I have decided to go with the company Boeing, a Fortune 500 company which specializes in, among many things, airplanes and commercial travel. I’m looking forward to incorporating their sleek, blue and white design into my assignment.