Final Reflection: PR Writing

Reading about how to implement advocacy writing as a PR professional made me think about public relations in a new way. Secondly, I think that learning how to utilize PR writing on social media will be applicable to my current writing. The information that I learned about backgrounders will be something that I’ll undoubtedly use in the process of reaching my professional goals. I’d most like to remember the evaluation process and the public relations process from this course. My goals moving forward include obtaining an internship position that involves public relations within the music industry.

Chapter 14: PR Writing

Chapter 14: Evaluation

Takeaway #1: Evaluation is one of the most important processes within the field of public relations, starting with goal-setting.

Takeaway #2: The next steps of the evaluation process include taking account of communication outputs (what materials/activities were implemented) and communication outtakes (what parts of the campaign affected the target public).

Takeaway #3: The final part of the evaluation process outlined in the text is the measurement of institutional outcomes (what parts of the program best helped achieve the client’s goals).

What did you read that made you think about public relations or public relations writing in a new way?

  • Reading about internet statistics made me think about how that is now one of the most popular ways to monitor consumer engagement.

What did you read that you think is most useful/applicable to your current writing?

  • I believe that the evaluation process will be most useful.

What did you read that you think is most useful/applicable to your professional goals?

  • The section on internet statistics will be most applicable.

Chapter 10: PR Writing

Chapter 10: Business Correspondence

Takeaway #1: A memoranda is used to distribute information within a company or organization – similar to a newsletter. Planning memos would be written in a slightly different format.

Takeaway #2: Business letters are to be short and to-the-point.

Takeaway #3: E-mail is a good way of following up with media contacts. Strong subject lines help attract more attention.

What did you read that made you think about public relations or public relations writing in a new way?

  • Reading about business correspondence within a book about PR writing was interesting; I am guessing that this was intended for PR professionals to use for themselves, not so PR professionals could write e-mails for their clients.

What did you read that you think is most useful/applicable to your current writing?

  • I think that the section of the chapter that addressed business e-mails is most applicable to my current situation.

What did you read that you think is most useful/applicable to your professional goals?

  • The guidelines for writing memorandum will be most helpful in attaining my professional goals.

Two Internships: PR Writing

  1. Music Publicity Intern at Baby Robot Media (Brooklyn, NYC, NY)

http://www.indeed.com/cmp/Baby-Robot-Media/jobs/Music-Publicity-Intern-1b2c81cb61a5b285?q=Music+PR+Internship

This company’s culture seems diverse and eclectic. Because their ad mentions that the applicant “must have extensive knowledge about a variety of musical genres and current trends in music/pop culture,” I feel as though I would be a perfect fit for this position. This internship is interesting to me because it states that I would be learning about publicity campaigns, social media, tour press, booking, branding and artist discovery. I have studied PR for almost a year now and I have been deeply passionate about music throughout my entire life – therefore I think that I meet their requirements (the ad isn’t all that specific).

2. Fall 2016 Internship at Sony Music Nashville

https://jobs-sonymusic.icims.com/jobs/5304/fall-2016-internships-at-sony-music-nashville/job?mode=job&iis=Indeed&iisn=Indeed.com&mobile=false&width=770&height=500&bga=true&needsRedirect=false&jan1offset=-360&jun1offset=-300

This company’s culture seems professional and business-oriented. I like the fact that there are five positions available, making it more likely that I would be working and learning along with other interns. I am interested in this internship due to its offer of hands-on experience and its location in a opportunity-filled city. I meet all of the requirements to apply (aside from the fact that I’m already studying abroad next semester).

Find an Infographic: PR Writing

 

Women-In-Music-Infographic-6

Source: http://www.thewimn.com/wp-content/uploads/2013/08/Women-In-Music-Infographic-6.jpg

This infographic combines well-researched content with a great design. It effectively portrays the issue of gender inequality within the music industry. It would be able to appeal to a larger group of people because of its strong visual communication. Furthermore, it would have been effective advertising for the group that created it, MEOW Con (Musicians for Equal Opportunities for Women) and its event. It could have been more persuasive if it had used more comparative statistics.

Chapter 9: PR Writing

Chapter 11: Websites and Social Media

Takeaway #1: A business’s online presence is imperative to maintaining relevance and helps attract new clients.

Takeaway #2: Writing for the Internet should be short, direct, conversational and informal.

Takeaway #3: Blogs should be written similarly, but can be more informal and conversational. Blogs are utilized to connect with a business’s public in a more personal way.

What did you read that made you think about public relations or public relations writing in a new way?

  • Reading about blogging in the text made me think about how PR is up-to-date and always changing.

What did you read that you think is most useful/applicable to your current writing?

  • I believe that excerpts on multimedia usage in PR will be helpful currently.

What did you read that you think is most useful/applicable to your professional goals?

  • The guidelines for web writing will be most helpful in reaching my career goals.

Chapter 11: PR Writing

Chapter 11: Advocacy Writing

Takeaway #1: Research reports are used to summarize the findings of a study.

Takeaway #2: Proposals are summaries of a study’s results with a persuasive twist.

Takeaway #3: RFPs (request for proposal) are utilized by organizations to pitch to businesses seeking new clients.

What did you read that made you think about public relations or public relations writing in a new way?

  • PR can be a two-way street; RFPs allow organizations to persuade a PR firm to provide its services while a PR firm aims to attract its own business through new business proposals.

What did you read that you think is most useful/applicable to your current writing?

  • I believe that the model for report writing will be applicable to my current writing.

What did you read that you think is most useful/applicable to your professional goals?

  • Knowing how to compose new business proposals will be useful to my professional goals.

Blogging Topics: PR Writing

For my professional blog post I am considering writing about:

  1. Spotify’s Summer Playlists: Could You Do It Better?
  2. You Have Bad Taste In Music (But It’s Not Your Fault)
  3. Today’s Music Industry: Artistry or Business?

Blogging Case Study: PR Writing

For this blogging case study, I did research on Pitchfork‘s live blog. This live blog is centered around a Radiohead concert in Amsterdam – the band’s first in four years. It was written by Jazz Monroe, Amy Phillips and Pitchfork staff. The blog is designed with text and visuals included. Also embedded are social media interactions relating to the event being blogged about. The blog is relatively conversational, using words like “we” and “our” to address themselves, the staff writers.

This format of blogging is great at engaging the reader. By including multiple different multimedia elements, it better encourages the reader to respond to or share the post. It did lack descriptive text throughout the post, which I think could have been useful in putting the event in context. I didn’t know that live blogging existed until today, and this encourages me to include more multimedia elements in my own work.