Montford Inn-Client Launch Portfolio

10 Client Tools for the Montford Inn

Sarah Smallwood

            The following tools were created for the Montford Inn with the goal of helping the inn showcase its luxury, comfort, and romantic southern touch. The tools are intended to show this through graphic design details and effective wording. The tools include building blocks for news releases and a feature pitch, as well as an outline for a speech which might be used to introduce the spa services which are still in the works at the inn. The speech is accompanied by eight potential slide ideas which would accompany its delivery.

            I have also included four photos with captions. These photos might be used on social media pages for various reasons, whether it be to have content to post and attract website visitors, or to showcase other details of the inn, adding to the photo gallery for guests to look at. The infographic is intended for social media use, as it gives potential guests the feeling of romantic comfort while highlighting the small details the Montford Inn strives to provide for each guest.

            I have designed two new possible logos to be used on business cards and in letterheads. The logos are simple enough to be converted into the black and white format as well. I attempted to portray the inn as a modern place to stay, while giving the feeling of prairie romance. The logos are also simple and eye catching.

            The last tools consist of a brochure and business card. I wanted to incorporate the use of color theory into these two objects. Therefore, I carried a splash of purple on both sides of the business card, which hopefully invokes feelings of delicate romance. I also intended for the information of the business card to be slightly compartmentalized on the back, making it easier to read for guests. For the brochure, my goal was to lure guests into the inn without flooding the pamphlet with too many photos, while also designing it to be clean and simple yet elegant. The use of a pale olive green gives the inn an inviting, homey feel, while the photos show the luxury and upscale amenities.

 

  1. Brand Story

Like a wildflower speckling the prairie, the Montford Inn has been spot of romance and comfort in Norman, Oklahoma since it was built in 1994. Ron and Phyllis Murray founded the inn to provide visitors with the comfort and welcome of the south, and so far, they have been successful. For over 20 years, the Montford Inn has been a sophisticated jewel of a bed in breakfast. Since it’s beginning, the inn has drawn the attention of acclaimed guests and dignitaries, from celebrities and movie producers, to professors and politicians.

With time, the inn has grown, adding rooms, cottages and services. It has continued to gain recognition for all the small details which create the atmosphere guests desire. Antique and one-of-a-kind decorations line the walls and rooms, cookies are always baking, wine glasses are filled, the gardens bloom, all coming together to create an experience that no hotel can offer. The inn offers various ways to serve guests, including hosting family reunions, weddings, and more.

The ownership of the inn has changed over the decades, with the inn now being run by the founder’s son, William Murray. Montford Inn remains a family-run establishment, and it still strives to welcome each guest with the same hospitality and comfort as the beginning. With the addition of cottages, each containing fireplaces and couple’s jacuzzies, the inn has begun to attract more and more honeymooners and lovebirds. The Montford Inn plans to expand this aspect of service, hoping to provide touching amenities and a romantic experience for visitors.

 

 

 

  1. 4 Photos with Captions

 

Hidden Hollow, a quaint, private cottage, includes many romantic amenities, including a heart-shaped couple’s jacuzzi tub.

The details in Hidden Hollow, one of the Montford Inn’s many cottages, leave visitors feeling like they have spent a romantic week in a prairie get-away.

Homesteaders, one of the many rooms available at Montford Inn, features small details and photos from the past, creating a nostalgic atmosphere for visitors.

The Montford Inn stands like a jewel on the prairie during a peaceful Oklahoma spring evening.

Warm light bounces off the teal walls of Morningsong, a peaceful room which rests in the corner of the inn, offering guests many windows and an abundance of natural light.

The teal walls and abundance of windows combine to create a relaxing glow in Morningsong, a corner room available at Montford Inn.

 

 

 

  1. Logo

Logo 1

Logo 2

 

 

  1. Infographic

 

 

  1. News Release

To be sent to:

Visit OKC- Tabbi Burwell

tburwell@visitokc.com

Communications Manager

Oklahoma City Convention & Visitors Bureau

(405) 297-8973

 

NORMAN, Okla. — The Montford Inn in Norman has announced plans to implement a selection of spa services to their bed and breakfast. The owners intend to provide a multitude of services to their guests, including massages and skin therapies.

The spa would be a romantic addition to the ten bedrooms and six cottages currently available to guests. The innkeepers provide a variety of room services, including stocking rooms with amenities, delivering food orders and insuring the guests’ needs are met. Breakfast is homemade and served every morning, and complimentary wine and cookies are laid out during business hours. Some of the guest rooms feature couples’ bathtubs, including one room with a private hot tub. Cottages adjacent from the inn provide a more secluded option for guests wanting more privacy or a romantic escape.  However, the Montford Inn owners are eager to upgrade the guest experience.

“We want to renovate one of the older upstairs bedrooms to create the spa area,” says Phyllis Murray, a co-founder of the inn. “Our goal is to offer guests and couples yet another way to escape from the stresses of everyday life.”

The Montford Inn was founded in 1999 by Murray and her late husband, William, and was designed to combine a sophisticated atmosphere with the unmatched comforts of a bed and breakfast. Guests stay at the inn for romantic getaways, business meetings, family reunions, or an escape from busy city-life. A stay at the inn is filled with personal touches that no hotel chain can offer.

The inn owners can be reached in person at the inn every week day until 2pm or contacted by phone at 405-321-2200. Interviews are best scheduled a few days in advance. Photos of the inn and rooms are available on the inn’s website, though the owners are open to new photo and video opportunities.

 

 

  1. E-Mail Pitch

Mark Codner: Editor for The Edmond Sun

mcodner@edmondsun.com

http://www.edmondsun.com/opinion/codner-supporting-transportation-by-train/article_a658e546-4d62-11e7-be42-f7f937b20db0.html

Dear Mr. Codner,

The Oklahoma City area is sprawling with growth, and the nation’s eyes are regularly being drawn to our region by our exciting features, such the Oklahoma City Thunder and the successful University of Oklahoma Sooners football program. However, there is a bed and breakfast just south of OKC, in Norman, which continually attracts prominent guests, from celebrities, to dignitaries visiting with business with the university. I would love to help draw attention to that inn.

The Montford Inn has a rich history of guests and a deep connection to Norman. If you have the time, I would like to arrange a meeting between you and the owners of the inn, so they can give you more details about the guests they’ve had. This would make an interesting story which would showcase the entertainment appeal of the Oklahoma City area, showing Oklahoma residents and on-lookers another taste of what we have to offer.

If you have any questions about the inn or scheduling an interview, please let me know. I look forward to further discussing this story with you!

Regards,

–Sarah Smallwood

Public Relations Student

University of Oklahoma Gaylord College of Journalism

Smallwood.SarahM@gmail.com

 

 

 

  1. Special Event Speech

Good afternoon everyone, it’s wonderful to see you here today. My name is William Murray, I have the pleasure of managing the Montford Inn with my wife and mother. I first want to thank you all for visiting us today to attend the grand opening of the spa services here at the Montford Inn. Our Montford Inn family has been anxiously awaiting this day for months!

This would not be possible without my mother, Phyllis Murray, who has worked tirelessly to run the inn and plan these new services. Phyllis custom-built the inn with my late father, Ron, in 1994, and has over-seen this jewel on the prairie ever since. Without her guidance, perseverance and leadership, the inn would not have been able to serve Norman these last two decades. She continues to work hard every day at the inn, making sure guests are feeling welcome and everyone’s needs are met.

Our family built the inn in order to provide a premier bed and breakfast experience to guests, and we are over-whelmed with joy to be adding to these experiences. The Montford Inn strives to offer a luxurious yet comfortable stay for the business traveler, or a romantic, prairie get-away for the honey-mooning couple. The inclusion of spa services at Montford Inn will continue these efforts, offering the chance for a small weekend trip to turn into two days of relaxation and pampering.

We are excited to offer guests an assortment of relaxing new options. The spa will include massages, pampering body scrubs, luxury baths, and soothing facials. These services will accompany the lovely touches already offered at the inn, which include couple’s hot tubs, complimentary wine, and daily homemade breakfast, among other things.

We are thankful for the many visitors who have chosen the Montford Inn as their bed and breakfast over the last 24 years of business. The years have been filled with joy and fulfillment, and we look forward to offering these new services to guests who visit our home.

Thank you again for coming today. Please enjoy the spa services and come stay with us again soon.

 

 

 

  1. Slide Deck

Slide 1

Slide 2 OR

 

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

 

  1. Brochure

 

  1. Business Card

Ireland and Brexit

A few weeks ago I attended a lecture with the Consul General of Ireland to the Southwest region of the United States. He was speaking on Brexit and the challenges that Ireland is facing as a result. The border between the Republic of Ireland and Northern Ireland will be the only land border between the European Union and the United Kingdom. To complicate matters, this border has been extremely open for the past 20 years, ever since the Good Friday Accords brought peace to the region. The Irish and British economies are closely interwoven as well with many goods passing the border repeatedly throughout manufacture. Brexit has the capacity to greatly harm Ireland because of this interconnectivity.

Ireland is a small country and therefore a small market. Most of its GDP comes from trade and the bulk of that trade is with the UK, about $75 billion annually. Even as Brexit terms remain undecided, the value of the British pound is falling, increasing the price of Irish goods in the UK. Harsh terms of trade from the EU would make this problem worse for Ireland. Therefore, Ireland supports a soft Brexit, with relatively open borders and low if any tariffs. This would be the best case scenario for the Irish economy.

There is good news for Ireland as well though. The country has seen massive economic gains since its entry into the EU, and 80% of the Irish population favors remaining in the bloc, even after Brexit. To help cement its future growth, Ireland has been expanding its diplomatic presence abroad by opening new consulates and doubling personnel in many of their existing locations. Ireland has long been a small country in the shadow of the UK and the rest of Europe. However, they’ve begun making a name for themselves. Ireland is ready to take a place on the world stage, even vying for one of the nonpermanent seats on the UN Security Council for the upcoming rotation.

I really enjoyed this lecture because I know far less about Ireland than I would like. The downside to focusing my attention on a specific region is that I fall behind on the affairs of the rest of the world. I, like much of the world, was loosely following Brexit when the polls were open and it was current news. However, since the negotiations have been unproductive for so long, I fell out of touch with the issue. I enjoyed hearing this new perspective and getting an update on the events since Brexit was decided upon. All in all, it was another wonderfully informative event here at OU.

It Might Be Too Good To Be True

Social Media Sites Can Facilitate the Spread of False Information– Image courtesy of NPR

We live in a time when the President of the United States can instantly deliver a message to almost 50 million viewers using Twitter, news agencies race each other to see who can break news faster, regardless of the validity, and false claims can go viral and wreak havoc in a matter of minutes. This haphazardness of news and information has led to an era in which it is some how not that strange for public leaders to be arguing about the subjectivity of facts.

This is why it was a relief to read about a team of astronomers from Arizona State University and MIT which spent two years double-checking data which would indicate a huge scientific discovery. It was shocking to me that the team’s immediate reaction was not excitement, but skepticism.

Skepticism, in my opinion, ought to be anyone’s first reaction to news, especially news which is surprising or currently breaking. Because of platforms like social media, where information is reproduced and spread at lightning-fast rates, a dangerous climate has formed of click-bait articles and misleading titles. It has even recently been discovered that on Twitter, false news spreads faster than true news.

Because of this, it is paramount to the success of the modern public relations professional to fact-check and research before relaying information to the public. Ironically, in this day and age, the back lash for being exposed for spreading false information tends to be extremely harsh.

As the team of researchers proved with its extensive fact-checking, true news can still be exciting. When thinking ahead to how I might ensure my client is informative as well as entertaining, there are a few strategies that come to mind. One of them is to lower the frequency of news, as conserving news releases may preserve the luster and excitement of the news itself. Furthermore, there are tactics that I can adopt such as using info graphics and social media tools to remain compelling.

While public relations professionals need to respond quickly, the truth is more important than a race for ‘shares’ and ‘likes’.

Nuclear War versus Diplomacy

Last week, a diverse group of OU students and faculty as well as members of the Norman community gathered for a lecture by Dr. Trita Parsi, one of America’s leading experts on the Middle East and particularly US-Iran relations. In an era increasingly defined by fake news and bigotry, Dr. Parsi brought a message of hope, describing how diplomacy had prevented a war and allowed two very different nations to reach a tentative peace. Having worked in Washington throughout this process, Dr. Parsi brought a behind-the-scenes view of this profound diplomatic victory. According to Dr. Parsi, the current political landscape in the Middle East, especially in regards to US-Arab relations, was not inevitable. Over the decades, there have been many opportunities for diplomacy to bridge gaps and forge strong and lasting connections between the Middle East and the West. However, these opportunities have been systematically misused or neglected, particularly by the United States. However, under President Obama, diplomacy won the day and nuclear war was averted. Dr. Parsi’s lecture aimed to explain how this unthinkable peaceful solution was attained.

After the Persian Gulf War ended, the Israelis and Iranians who had fought together against Iraqi power in the region turned against one another. Israel convinced the US to broaden its containment of Iraq to include Iran as well, devastating Iran. In attempts to be released from containment and recognized as a major power in the Middle East by the US, Iran began its nuclear program. After containment was broken by the US instigation of the Iraq War, Iran redoubled its efforts to gain recognition, while Israel took a hardline position against uranium enrichment in Iran. Knowing Iran could never accept such a deal, Israel hoped to force the US and Iran into armed conflict, which would shatter Iranian power and influence throughout the region. Meanwhile, the US had an impossible set of goals to achieve: prevent war, prevent nuclear development in Iran, prevent Israel from embroiling itself in war (which would require the US to also go to war), and prevent Iran from defining the new geopolitical order of the Middle East.

Presidents Bush and Obama originally pursued similar strategies of embargoes, sanctions, and cyberwarfare. President Obama even convinced the EU and other developed nations to partner with the US in the worst sanctions imposed on any country in history, causing Iranian GDP to contract by 25% in 3 years and devastating the national economy. In response, Iran did the only thing they could see to do—further expand the nuclear program until the US broke. US-Iranian relations had dissolved into a global game of chicken composed of nukes versus sanctions with the addition of the Israeli wildcard.

In early 2012, John Kerry approached President Obama to convince him that a secret negotiation channel was needed between the US and Iran to provide the possibility of a diplomatic solution, since the official channels were simply feelers to see if the other party was close to breaking. The country of Oman, long friends with both the US and Iran, volunteered to host these secret meetings, with the first taking place in July of 2012. After two years of tense negotiations, riddled with distrust on both sides, the Sultan of Oman carried the US deal to Tehran, where the Iranian government accepted the terms. Iran would be allowed to maintain a modest stockpile of low-enrichment uranium but would cease increased enrichment. In return, the US and its allies would lift the sanctions.

Unfortunately, this hopeful end has not been stable. President Trump has consistently threatened to break the deal with Iran and impose new sanctions. This uncertainty has prevented businesses from returning to Iran and stymied economic growth. At the same time, the President has offended many international allies, further eroding the US’s influence globally. Lastly, funding cuts to the state department have left many key embassies understaffed. South Korea, our main buffer against possible North Korean aggression, does not currently have a US ambassador. Such actions make future diplomatic negotiations by the US nearly impossible. The Iranian Nuclear Deal is precarious and ready to fall. Unfortunately it may only be a precursor to what is to come.

I really enjoyed Dr. Parsi’s lecture. His credentials working alongside both parties in the Iranian Nuclear Deal gave him a fascinating perspective. He also was able to flesh out the underlying motives of all parties involved. I had never really studied Iran and the nuclear deal before now, but I feel like I have a working understanding of the situation after the lecture. Yes, the US could have gotten a better deal. However, by the time the US was willing to engage with the Iranians, the nuclear program was much too far along for a better deal than what we got. Therefore, one of the key takeaways from this lecture was to start diplomacy early. If we had opened negotiations with Tehran when the Iranians first sought a diplomatic solution, Iran may not have had nuclear capabilities today. The second key takeaway is that America needs allies. The nuclear deal could not have been concluded without Oman, an Arab Muslim state that made an active effort to see diplomacy rule the day. We could not have negotiated on our own. Lastly, I think this situation serves as a reminder of the importance of empathy and perspective. Each party had its own needs and objectives. However, it is very possible that all three countries could have seen their objectives fulfilled years earlier if they had only been willing to honestly and transparently deal with one another. These three lessons are the most important in my opinion from the lecture and the US-Iran Nuclear Deal.

 

Embracing Unity

As the worldwide trend toward globalization continues, new opportunities and struggles are emerging for many fields. My own time spent abroad would likely have been impossible without the ease of traveling and security that has resulted from globalization. However, interconnectivity has greatly affected the business world too, my other field of study. Although Price and other business schools have increased their education in international affairs, many business students in America still remain unaware of business culture and developments outside of the US. I believe this to be a problematic gap in their education. However, despite this trend, some faculty and students are making active efforts to educate themselves and their peers on rarely discussed topics in international business.

One of these efforts led to the creation of OU’s first annual Unity in the Global Economy conference, which took place last week at Price College of Business. Unity is an event dedicated to the celebration of cultural differences in business around the world. Various cultural organizations from the university came together to meet with American students and each give a presentation on their own small corner of the world. I had the pleasure of listening to representatives from the Chinese in Business College Association, the Angolan Student Association, the Indian Student Association, and others speak about their own countries and how business communities abroad differ from the one in the States. I learned a great deal about business in Angola, East Africa, and Turkey, areas I haven’t studied very much in the past. I also got to talk one-on-one with several of the representatives, exploring more detailed nuances of their home countries’ economies.

I am thrilled to have been involved in making the first Unity event a success, even though my role was very limited outside of attending. I hope that next year this event will be an even greater success. Learning about other countries and their peoples and cultures is an invaluable opportunity. I am fortunate to attend a university that supports its students in organizing events like this in order to foster that learning and a greater appreciation of global unity.

Facing the Future United—Indonesia

While I was living in Japan, I discovered once again the extent of my ignorance of the rest of the world. Many of my friends were from countries I knew little if anything about. One of the most striking examples to me was Indonesia. Having met many students from Indonesia during my stay in Japan, I began to realize I knew nothing about their country despite its large population and relevance in ASEAN, a major economic bloc. I began to remedy this flaw even as I studied in Japan, taking a class devoted to ASEAN and its member countries. However, I still know far less than I feel I should about Indonesia along with the rest of the ASEAN states, so when I saw the opportunity to attend a lecture by Indonesian Consul General Nana Yuliana, I jumped at the chance.

The lecture, which took place earlier this week, was incredibly insightful. Dr. Yuliana has worked in a variety of diplomatic roles across the world, including as a member of the UN’s Economic Council, and is currently stationed at the Indonesian consulate in Houston, TX. Her lecture focused on Indonesian foreign policy, particularly as it relates to the US, as well as containing an overview of Indonesia and ASEAN in a global context. She explained the geography, the population demographics, and the post-colonial history of the country. After the dismantling of European colonies at the end of WWII, Indonesia was formed from a large archipelago of disparate cultures and peoples. With over 300 ethnic groups, over 700 languages actively spoken, and a large population of multiple major religious groups, the original and continued unity of Indonesia as a nation-state is a political marvel. Despite significant challenges to this unity, Indonesia, within the first decade of its existence, already turned its gaze outside its borders and sought to take an active role in international politics. In 1955 Indonesia hosted the Bandung Conference, a meeting of newly independent Asian and African states uniting against colonialism and neocolonialism. Since then, Indonesia has continued its active participation in several international organizations, particularly ASEAN and the UN, where Indonesia is a candidate as a non-permanent Security Council member for 2019-2020.

Like the rest of the world, Indonesia is facing a host of challenges in today’s political climate. With continued conflict in the South China Sea, the threat of North Korea, and worldwide fears of terrorism, Indonesia has much to concern itself with. More locally, Indonesia has expanded its efforts to accept refugees from the Rohingya crisis in Myanmar and is serving as a mediator between the Philippines and the Moro National Liberation Front. Through its efforts in Southeast Asia, the Indonesian government is working to promote human rights and democracy throughout the region.

At the same time, however, Indonesia is facing struggles within its own borders. Despite Dr. Yuliana’s praise of Indonesia’s 5% annual GDP growth, my friends from Indonesia have found that national GDP growth does not always translate into actual improved standards of living for the people of a country. Rising prices, stagnant wages, and large public works projects that so far have done very little good for the majority of the population make the realities of Indonesia’s growth much less promising. Careful management and informed economic policy are vital for the Indonesian government in the coming months and years in order to translate short-run growth into reinvestment and long-term sustainable development. Indonesia has come a long way since it invented itself out of the post-WWII ashes of the Dutch East Indies. However, the country still has much growing to do and needs a steady, future-minded hand to lead it up the treacherous path to a bright and secure future for all citizens.

Frozen Time

The past few weeks have rushed past me, occupying my time with midterms, my Fulbright application, and various events on campus. I have adjusted fairly easily to being back in the States, but some days I still am struck by the loss of the mountains on every horizon. In general though, I have been too busy to give much thought to the life I left in Japan. It is the mixed blessing of busyness.

Overall it has been a good semester. I have a class with my OU Cousin for the first time this semester, so she and I get to see each other regularly. I also had the privilege of attending OU’s International Prom with her and a few of my other friends, where we celebrated the international community here at OU. I am working to take full advantage of the many opportunities presented by the university to engage with the international community, including a daily international news update and the school-wide Teach In on the strengths and weaknesses of constitutions. Meanwhile I continue to be involved with the JCPenney Leadership Program, joining with other business students on campus to pursue professional development and the life-skills we will need after graduation.

Although many of my activities have not changed, my life at OU is changing whether I like it or not. My friends who I’ve studied alongside since we arrived here freshman year are searching for full-time employment. Most of them will be leaving me when this year ends. At the same time, with President Boren stepping down at the end of this year, the school itself is poised for change in the coming year. Life at OU as I have known it is changing. Like anyone else, I don’t care for change. If I could freeze these years and my friends and keep things the way they are, I would be very tempted to do so. However, I know that time flows on, with or without me. I will cherish these days that I have left with my friends while looking forward to new horizons and adventures. There is still much of the world left for me to see. I cannot fly if I remain here, frozen in time.

Kyoto 1.22.17

My Dearest Friend,

My first semester here at Ritsumeikan has finally ended. The last of my tests have been taken and papers turned in. I now have two months to relax and explore Japan before my second semester begins.

This semester was difficult and full of new experiences for me. It has been my first time living abroad, my first time living for a significant period of time without access to a car, and my first long-term experience with a language barrier. I’ve met people from all over the world who speak every language I can imagine. They come from so many backgrounds and are working toward a myriad of futures. Honestly, it makes me feel small. I’ve seen and done so little compared to most of these people. I’m trying to learn Japanese as my second language, I’ve only been to three countries in the world, and I’m already in my twenties. I have friends here who worked abroad in high school. It makes me wonder how much I missed on account of being born in America.

Don’t get me wrong, I love America. I grew up there, and it’s my home. However, it’s not perfect. The rest of the world seems so far away and insignificant as a child in the US, but it’s not. The world is a vast and marvelous place and has much to teach us, both as individuals and as a country. Many of the issues that are tearing apart America have found various resolutions in other countries. Instead of fighting about what ifs, why don’t we look at the outcomes? As Americans, we like to look at the rest of the world as if it was still in the 18th century. We talk about freedom and our unique place in the world. Yes, we are still a great country wielding a lot of power. But where the rest of the world has seen great progress in the last 200 years, we keep looking back at “the glory days.” I love the foundation of our country and the ideals of our nation. But the world is not the same place as it was when we were founded, and it’s naïve to act like nothing has changed.

When I left America to come to Japan, I didn’t know much about the rest of the world. I thought I did, but I was wrong. I still know very little, but I know some things. And the biggest thing I’ve learned is that while the US has an incredibly strong military, we are not the only important players in the world. We don’t know everything, and in a lot of areas, we’re falling behind our peers. So instead of arguing about the precise meaning of a centuries old document, can we agree to open our eyes and start doing something? I’ve met so many people here who would not go to America if you paid them, not with the way our country functions right now. And I can’t really blame them. But it is my country, and I won’t abandon it, not if I can help it.

My friend, please try to learn something from my experiences here. I know it’s hard to see clearly from inside, but try. We have to do something, and we can’t all get up and spend a year abroad. All we can do is try to bring that global awareness back with us in our suitcases and share it. I miss you dearly. Hopefully I’ll see you soon.

Sincerely,

Kestrel

Tragedies

These days the world seems increasingly frightening. You only have to turn on the news to be inundated with horror stories of violence and sorrow. Every day it seems a new tragedy strikes our world. It’s easy to wonder what happened. What caused this increase in pain? I’ve spoken to many young adults of my generation and heard them asking this and similar questions. Studying history has led me to an uneasy answer—it hasn’t increased. The world is no more messed up than it was in the past. In fact, many aspects of society have improved. Death rates have decreased and many victims now have legal recourse against assailants. For much of history, most victims of violent crimes had to suffer in silence. So what did change? Why does the world appear so much worse?

The short answer is technology. Through radio, television, and now internet, we see atrocities. We know the death tolls and the faces of the victims. We see the results, and we hear of these occurrences immediately. The other change is actually positive—we care more. Most ancient civilizations had at least one group of people they considered lesser, sometimes not even seeing them as human. This mindset led to the targeting of women, children, and minorities often with little to no societal or legal repercussion. Today, most people have a visceral reaction against such ideas. Thus, when a shooting or rape occurs and is reported, most people are upset and offended. This shows how far we’ve come.

The problem is the people who haven’t progressed with the rest of humanity. Some people still look at certain groups and deny their personhood. Does an individual renounce their humanity when they move to a new country or they choose someone to date? Of course they don’t. So it’s time to stop living in the Dark Ages. Murder is a crime. Rape is a crime. The victim is a person, so there is no excuse for the perpetrator. It doesn’t matter what boxes we can fit them into, we’re all humans. We live in the 21st century. Don’t let fear or hatred turn back the clock on society.