For this assignment, we were asked to create four different types of social media designs: an Instagram post, a Facebook post, a Facebook cover and a Twitter cover, all through Canva. We were allowed to choose any type of organization we wanted so I chose Outdoor Voices. Outdoor Voices is a clothing brand that has slowly become one of the most popular workout brands in the United States.
I responded to be asking to do this assignment honestly with a lot of excitement. I enjoy free range like this because I can use my creative juices however I please. I finished the assignment a lot faster than others but I think it was because I am familiar with Canva and it is super easy to use and also, it was free range.
Once I finished all four designs, I was so excited. I really loved everything that I produced, all so different but all focusing on fun colors and a lot going on which I believe is what Outdoor Voices is all about. On Canva, there were these pastel women icons and I used those throughout three out of four of my designs. I thought they blended really well with what I was trying to lay out and overall just made the design so much more youthful, something Outdoor Voices is all about.
An app like Canva brings so much to the table. InDesign is an extremely intimidating tool because there are so many different buttons you have to press and so many hidden items that honestly you had no idea were there. Canva is easy to work, easy to access and even offers you templates to use and get your inspiration from. Another affordance of Canva is that it is free. Of course it offers a Pro version where you are able to use more elements, fonts and pictures, but the normal, free version is just as good in my opinion.
An app like Canva is limited when it comes to it not being completely accessible to everyone. Although I said before that it does not bother me, it might bothers others when they have to pay for one font. There was an instance where I wanted to make the background clear when I downloaded my work and had to pay for it, which I obviously did not like. As well, the number of templates is limited. One can get an idea of what they want to make but if they do not see anything that appeals to them, there is nothing you can do except try to make your own from scratch.
A public relations practitioner can use Canva just as much as InDesign if they would like. Both are professional tools and Canva honestly takes less time to figure out. Oftentimes, these practitioners do not have all of the time in the world and have to sometimes get out a design quickly, or quicker than it would take on InDesign. Canva does just that.
I overall enjoyed this assignment because I was able to work with an organization’s platform that I enjoy and buy products from and also get to use Canva, which is so much easier than InDesign.