Reflecting on Unit 4.1

For this assignment, we were asked to create four different types of social media designs: an Instagram post, a Facebook post, a Facebook cover and a Twitter cover, all through Canva. We were allowed to choose any type of organization we wanted so I chose Outdoor Voices. Outdoor Voices is a clothing brand that has slowly become one of the most popular workout brands in the United States.

I responded to be asking to do this assignment honestly with a lot of excitement. I enjoy free range like this because I can use my creative juices however I please. I finished the assignment a lot faster than others but I think it was because I am familiar with Canva and it is super easy to use and also, it was free range.

Once I finished all four designs, I was so excited. I really loved everything that I produced, all so different but all focusing on fun colors and a lot going on which I believe is what Outdoor Voices is all about. On Canva, there were these pastel women icons and I used those throughout three out of four of my designs. I thought they blended really well with what I was trying to lay out and overall just made the design so much more youthful, something Outdoor Voices is all about.

An app like Canva brings so much to the table. InDesign is an extremely intimidating tool because there are so many different buttons you have to press and so many hidden items that honestly you had no idea were there. Canva is easy to work, easy to access and even offers you templates to use and get your inspiration from. Another affordance of Canva is that it is free. Of course it offers a Pro version where you are able to use more elements, fonts and pictures, but the normal, free version is just as good in my opinion.

An app like Canva is limited when it comes to it not being completely accessible to everyone. Although I said before that it does not bother me, it might bothers others when they have to pay for one font. There was an instance where I wanted to make the background clear when I downloaded my work and had to pay for it, which I obviously did not like. As well, the number of templates is limited. One can get an idea of what they want to make but if they do not see anything that appeals to them, there is nothing you can do except try to make your own from scratch.

A public relations practitioner can use Canva just as much as InDesign if they would like. Both are professional tools and Canva honestly takes less time to figure out. Oftentimes, these practitioners do not have all of the time in the world and have to sometimes get out a design quickly, or quicker than it would take on InDesign. Canva does just that.

I overall enjoyed this assignment because I was able to work with an organization’s platform that I enjoy and buy products from and also get to use Canva, which is so much easier than InDesign.

Typography

I’ll be honestly, I wasn’t really sure what to expect. I have dealt with kearning before and had to take quizzes on which font is which, but I am definitely rusty.

I started with the “Shot the Sherif” game, which overall wasn’t too difficult. I got all the way up to the senior level but it got so difficult with the time constructing. I eventually lost because I ran out of time when there was like 30 letters. I thought this was probably the easiest game cause I can easily tell the difference between serif and sans serif.

The next game that I played was “Type War”. My god, that was a hard game. You could kind of figure out that Times New Roman and Didot were serif fonts but the rest were super difficult to differentiate. It was so annoying cause you started to feel like you knew what was going on but then… nope! You don’t.

Lastly, I played “Kern Type” which was just difficult. Some of the words were easier to figure out than others but even if you felt 100% confident, you weren’t going to get 100%. I ended up with a final score of 58% which isn’t horrible.

I know that different fonts represent something different. If you are turning in a resume, keep it formal and easy to read. A lot of professors require a specific font when you type a paper, usually Times New Roman. But, you’ll occasionally get that professor who asks for the most random font, but you have to roll with it.

Professional Portrait

I am by no means a photographer but here is a pic outside of Gstaad, Switzerland, that I took while driving back to our hotel. Truly one of the prettiest places I have ever been.

If I could define myself and basically answer, who am I, a few things come to mind. I am a proud Texan, more specifically proud Houstonian, I am a devoted student/friend/sister/daughter, and especially a passionate person. My name is Abbey (Abigail) Barkley and at the moment I am not entirely sure what all I believe.

I just returned from a semester abroad in Paris and honestly it really changed my opinion on loads of things and overall my outlook on the world and on life. Life is so different in Europe. They go at a different pace over there, have a different outlook on basically all subjects than we do, and just value things differently than us. I think now I believe that everyone has a right to be happy, really in any circumstance. I also believe in a higher power, specifically God. I believe that He is up there watching over us and guiding us.

At the moment, I do school and try to do it as greatly as possible. What do I do is such a broad question because in my daily life, I DO so much. But honestly, I want to do more.

I am guided by a goal. I want to graduate from college, possibly get a graduates degree and work hard. I have always been a hard worker and I plan to continue that once I am a real “adult”. I am guided and motivated to make my family proud and make a name for myself. My parents have worked so hard for me to be able to be where I am, and I feel as though I can repay all that work they put in by being the best I can be.

I am also motivated because of my dad. He worked til the last day of his life for his family. He came from nothing and became something. He created a name for himself that I aspire to do as well. He mowed lawns every weekend to pay for college, with no help from his parents. I wish I could be half the person that he was. He inspires me to put others before myself, work hard and never stop fighting.

Design does not fit into my life as much today as it used to. I was on my high school’s Yearbook committee for two years and was in charge of the Index, all senior ads, and all the yearbook’s text my senior year. Our yearbook has over 650 pages and my school has over 2,000 students, so it was a job that required a lot of focus and a lot of hard work. I used Photoshop and InDesign basically everyday for two years, three if we’re counting my sophomore year where I learned how to work the two systems.

Design again is so broad of a topic. You could say I “design” something everyday. But, I want to learn how to design in a PR way. I plan to obviously go into a PR career and want to learn to the best of my ability how to use design everyday to create the best things that I can.