Montford Inn-Client Launch Portfolio

10 Client Tools for the Montford Inn

Sarah Smallwood

            The following tools were created for the Montford Inn with the goal of helping the inn showcase its luxury, comfort, and romantic southern touch. The tools are intended to show this through graphic design details and effective wording. The tools include building blocks for news releases and a feature pitch, as well as an outline for a speech which might be used to introduce the spa services which are still in the works at the inn. The speech is accompanied by eight potential slide ideas which would accompany its delivery.

            I have also included four photos with captions. These photos might be used on social media pages for various reasons, whether it be to have content to post and attract website visitors, or to showcase other details of the inn, adding to the photo gallery for guests to look at. The infographic is intended for social media use, as it gives potential guests the feeling of romantic comfort while highlighting the small details the Montford Inn strives to provide for each guest.

            I have designed two new possible logos to be used on business cards and in letterheads. The logos are simple enough to be converted into the black and white format as well. I attempted to portray the inn as a modern place to stay, while giving the feeling of prairie romance. The logos are also simple and eye catching.

            The last tools consist of a brochure and business card. I wanted to incorporate the use of color theory into these two objects. Therefore, I carried a splash of purple on both sides of the business card, which hopefully invokes feelings of delicate romance. I also intended for the information of the business card to be slightly compartmentalized on the back, making it easier to read for guests. For the brochure, my goal was to lure guests into the inn without flooding the pamphlet with too many photos, while also designing it to be clean and simple yet elegant. The use of a pale olive green gives the inn an inviting, homey feel, while the photos show the luxury and upscale amenities.

 

  1. Brand Story

Like a wildflower speckling the prairie, the Montford Inn has been spot of romance and comfort in Norman, Oklahoma since it was built in 1994. Ron and Phyllis Murray founded the inn to provide visitors with the comfort and welcome of the south, and so far, they have been successful. For over 20 years, the Montford Inn has been a sophisticated jewel of a bed in breakfast. Since it’s beginning, the inn has drawn the attention of acclaimed guests and dignitaries, from celebrities and movie producers, to professors and politicians.

With time, the inn has grown, adding rooms, cottages and services. It has continued to gain recognition for all the small details which create the atmosphere guests desire. Antique and one-of-a-kind decorations line the walls and rooms, cookies are always baking, wine glasses are filled, the gardens bloom, all coming together to create an experience that no hotel can offer. The inn offers various ways to serve guests, including hosting family reunions, weddings, and more.

The ownership of the inn has changed over the decades, with the inn now being run by the founder’s son, William Murray. Montford Inn remains a family-run establishment, and it still strives to welcome each guest with the same hospitality and comfort as the beginning. With the addition of cottages, each containing fireplaces and couple’s jacuzzies, the inn has begun to attract more and more honeymooners and lovebirds. The Montford Inn plans to expand this aspect of service, hoping to provide touching amenities and a romantic experience for visitors.

 

 

 

  1. 4 Photos with Captions

 

Hidden Hollow, a quaint, private cottage, includes many romantic amenities, including a heart-shaped couple’s jacuzzi tub.

The details in Hidden Hollow, one of the Montford Inn’s many cottages, leave visitors feeling like they have spent a romantic week in a prairie get-away.

Homesteaders, one of the many rooms available at Montford Inn, features small details and photos from the past, creating a nostalgic atmosphere for visitors.

The Montford Inn stands like a jewel on the prairie during a peaceful Oklahoma spring evening.

Warm light bounces off the teal walls of Morningsong, a peaceful room which rests in the corner of the inn, offering guests many windows and an abundance of natural light.

The teal walls and abundance of windows combine to create a relaxing glow in Morningsong, a corner room available at Montford Inn.

 

 

 

  1. Logo

Logo 1

Logo 2

 

 

  1. Infographic

 

 

  1. News Release

To be sent to:

Visit OKC- Tabbi Burwell

tburwell@visitokc.com

Communications Manager

Oklahoma City Convention & Visitors Bureau

(405) 297-8973

 

NORMAN, Okla. — The Montford Inn in Norman has announced plans to implement a selection of spa services to their bed and breakfast. The owners intend to provide a multitude of services to their guests, including massages and skin therapies.

The spa would be a romantic addition to the ten bedrooms and six cottages currently available to guests. The innkeepers provide a variety of room services, including stocking rooms with amenities, delivering food orders and insuring the guests’ needs are met. Breakfast is homemade and served every morning, and complimentary wine and cookies are laid out during business hours. Some of the guest rooms feature couples’ bathtubs, including one room with a private hot tub. Cottages adjacent from the inn provide a more secluded option for guests wanting more privacy or a romantic escape.  However, the Montford Inn owners are eager to upgrade the guest experience.

“We want to renovate one of the older upstairs bedrooms to create the spa area,” says Phyllis Murray, a co-founder of the inn. “Our goal is to offer guests and couples yet another way to escape from the stresses of everyday life.”

The Montford Inn was founded in 1999 by Murray and her late husband, William, and was designed to combine a sophisticated atmosphere with the unmatched comforts of a bed and breakfast. Guests stay at the inn for romantic getaways, business meetings, family reunions, or an escape from busy city-life. A stay at the inn is filled with personal touches that no hotel chain can offer.

The inn owners can be reached in person at the inn every week day until 2pm or contacted by phone at 405-321-2200. Interviews are best scheduled a few days in advance. Photos of the inn and rooms are available on the inn’s website, though the owners are open to new photo and video opportunities.

 

 

  1. E-Mail Pitch

Mark Codner: Editor for The Edmond Sun

mcodner@edmondsun.com

http://www.edmondsun.com/opinion/codner-supporting-transportation-by-train/article_a658e546-4d62-11e7-be42-f7f937b20db0.html

Dear Mr. Codner,

The Oklahoma City area is sprawling with growth, and the nation’s eyes are regularly being drawn to our region by our exciting features, such the Oklahoma City Thunder and the successful University of Oklahoma Sooners football program. However, there is a bed and breakfast just south of OKC, in Norman, which continually attracts prominent guests, from celebrities, to dignitaries visiting with business with the university. I would love to help draw attention to that inn.

The Montford Inn has a rich history of guests and a deep connection to Norman. If you have the time, I would like to arrange a meeting between you and the owners of the inn, so they can give you more details about the guests they’ve had. This would make an interesting story which would showcase the entertainment appeal of the Oklahoma City area, showing Oklahoma residents and on-lookers another taste of what we have to offer.

If you have any questions about the inn or scheduling an interview, please let me know. I look forward to further discussing this story with you!

Regards,

–Sarah Smallwood

Public Relations Student

University of Oklahoma Gaylord College of Journalism

Smallwood.SarahM@gmail.com

 

 

 

  1. Special Event Speech

Good afternoon everyone, it’s wonderful to see you here today. My name is William Murray, I have the pleasure of managing the Montford Inn with my wife and mother. I first want to thank you all for visiting us today to attend the grand opening of the spa services here at the Montford Inn. Our Montford Inn family has been anxiously awaiting this day for months!

This would not be possible without my mother, Phyllis Murray, who has worked tirelessly to run the inn and plan these new services. Phyllis custom-built the inn with my late father, Ron, in 1994, and has over-seen this jewel on the prairie ever since. Without her guidance, perseverance and leadership, the inn would not have been able to serve Norman these last two decades. She continues to work hard every day at the inn, making sure guests are feeling welcome and everyone’s needs are met.

Our family built the inn in order to provide a premier bed and breakfast experience to guests, and we are over-whelmed with joy to be adding to these experiences. The Montford Inn strives to offer a luxurious yet comfortable stay for the business traveler, or a romantic, prairie get-away for the honey-mooning couple. The inclusion of spa services at Montford Inn will continue these efforts, offering the chance for a small weekend trip to turn into two days of relaxation and pampering.

We are excited to offer guests an assortment of relaxing new options. The spa will include massages, pampering body scrubs, luxury baths, and soothing facials. These services will accompany the lovely touches already offered at the inn, which include couple’s hot tubs, complimentary wine, and daily homemade breakfast, among other things.

We are thankful for the many visitors who have chosen the Montford Inn as their bed and breakfast over the last 24 years of business. The years have been filled with joy and fulfillment, and we look forward to offering these new services to guests who visit our home.

Thank you again for coming today. Please enjoy the spa services and come stay with us again soon.

 

 

 

  1. Slide Deck

Slide 1

Slide 2 OR

 

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

 

  1. Brochure

 

  1. Business Card

A Reflection on PR Writing

At the beginning of this semester, looking at the long assignment list ahead of me on the Public Relations Writing Canvas page, I was filled with fear. I hadn’t had any idea how I was going to complete all of these assignments or how I was going to contact and find a client who would be willing to let me work for them for a semester. However, I quickly found that, while this class was certainly difficult and tasking, it was one of the most learning-filled college classes that I have taken.

This semester, I learned many things from PR Writing. The first of which is how to properly conduct research for your client. Students were asked to use an array of different research methods, including the Lexis-Nexis database which scans the internet and other databases for any mention of your client. This will be a very helpful tool in the future to gauge the market my client lies in and the competition they face. I can use this tool to perform SWOT analysis for future clients.

Another helpful skill that I learned in this class was how to prepare and write feature pitches and news releases for an actual client. In past classes, we learned the basics of these concepts, however in PR Writing we were forced to put these concepts to use in a real-life situation. This will help me in my career as I will not only know how to format and word a news release or feature pitch, but I will know how to find the correct reporters and media outlets to which I want to send my work.

My skills as a graphic designer have also grown this semester, and the design projects were the assignments which I enjoyed most in this class. I have had the opportunity to create an info-graphic, a logo/letterhead, a brochure, and a business card. Having to design all of these things with a coherent goal and theme in mind forced me to put more thought and time into my work. In the end, I feel more prepared to develop effective media tools such as these.

The only assignment that I did not favor in this class was that of writing a speech. The assignment itself was geared toward the assumption that my client will ever be giving an actual speech, especially with the use of a projector and PowerPoint. While I see the need to be able to effectively write a speech, I felt as though other classes have prepared us for this, and another tool might be more useful to introduce.

There are countless other things that I learned from this class, from time management, to grammar skills, to truly thinking like a PR representative. After getting a taste of the real PR world in this class, I am excited to move forward to continue learning.