This week, in PR publications, we tackled the task of beginning how to learn Adobe Photoshop.
Photoshop is one of the most powerful photo editing programs that exists, giving users the capability to essentially work photo magic. Photoshop offers tools that allow users to do numerous things, including merge photos, create shadows, and completely alter colors.
Photoshop is a valuable tool for the PR professional because it can be used to design business cards, letter heads, direct mailers, event ads, and other public relations tools.
Being that Photoshop is so powerful, it is no surprise that it hasn’t been the easiest to learn how to use. We began our learning journey with an exploration of merging images, in this case two pizza related images.
It was a difficult task, and took about an hour and a half of replaying turtorial videos, and tweaking settings to get a realistic look. Eventually, I was able to put a pizza holder under the pepproni pizza. Hooray!
Unlike InDesign, the other design application we have used, Photoshop works on a pixel by pixel basis, so images have to be spliced.
Personally, I prefer to interface and tools available in InDesign. While the photo editing tools are lower quality, it offers a gridded guideline, and makes it easy to build images centered around fonts and business-type design.
Another of my challengers arose from trying to create works for a client with a really hard set brand. This week we are designing direct mailers for the University of Oklahoma admissions office.
OU has a very set in stone brand, with logo and color guidelines, as well as specific guidelines like what font is preferred for documents.
It has been hard to be creative while following these strict guidelines and creating something which will represent OU, not myself.