This week, we finished creating direct mailers for our theoretical client, the OU office of admissions. More than a couple of things were tough about this task, from learning how to use photoshop for the first time, to being creative and designing in an attractive way while following OU’s brand guidelines.
The process of deciding which students to target with my direct mailers was lengthy and full of changes. Eventually, I narrowed down my groups to two very distinct demographics.
The first group I decided to target is student veterans. In my mind, the students are those who have served and are now entering the college world needing a good community, and scholarships. In my research I learned that the University of Oklahoma has made a good attempt to connect with student veterans, including requiring Green Training from the faculty.
To target this group I included familiar student veterans logos, while keeping the direct mailer clean and simple.
The second group I decided to target are the aspiring “campus climbers”. This group of students are those who are interested in things like community service, leadership groups, and other student organizations.
To target this group, I included pictures from various student organizations and attempted to showcase the many opportunities OU offers for involvement. I also used a more charismatic color scheme.
This assignment has taught me a lot of useful skills which will help me as a PR professional. I learned how to resize and combine images, create transperant images, recolor items, and how to create an attractive publication. After working with the photoshop program and going through so many processes, I can now create a work from scratch in photoshop, which is a nice feeling.
While I still prefer InDesign, I feel prepared to use photoshop in the professional world, and I look forward to creating more.